Agency: iris Amsterdam
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Senior Copywriter: Josh Stuart
Junior Copywriter: Katie-Rose Petley
When New Zealand's All Blacks Sevens came to Amsterdam, Adidas asked us to create a fun piece of content to commemorate the occasion. We brought the All Blacks Sevens back to their roots by taking them to Zeeland, where they surprised its youth team with a rugby training session.