Agency: iris Amsterdam
Creative Director: Rachna Dhall
Copywriter: Katie-Rose Petley
Designer: Martin Parker
Maxi Cosi brand book
Since launching Europe's first child car seat over thirty years ago, Maxi-Cosi has become a beloved brand throughout Northern Europe. But to compete on a global level, they needed to rejuvenate their brand. With every rebrand comes the need for a new set of brand guidelines. Below are just a handful of excerpts from the 123 page brand book I wrote for Maxi Cosi.