When DFNS launched their eco-friendly bamboo cleaning wipes, we wanted to create a campaign with a style that represented the natural, sustainable vibe of the product. We took illustrative elements from our hero film – a simple, yet playful ‘how to’ video – and tied them into lifestyle photography.
Creative Director: Katie-Rose Petley
Art Director: Christopher Bradford
Illustrator/Animation: Idrid van Heffen / Studio Iedman