Agency: Freelance
Copywriter: Katie-Rose Petley
Art Director: Christopher Bradford
Planner: Jane Stark
Production: Agency Vancouver
Discover Surrey
Surrey is one of the fastest growing cities in British Columbia. Like many burgeoning communities, typical growing pains led to a negative reputation that’s been hard to shake. Being in the shadow of Vancouver – its more popular and glamorous big sister – hasn’t helped. Tourism Surrey needed a fresh and engaging brand that reflected the community Surrey has become – and its exciting potential as a destination as it continues to evolve. We started with a new name – Discover Surrey – and messaging that got personal by inviting their visitors (and residents) to be a part of Surrey’s story, and to tell their own. Next we branded Surrey’s six neighbourhoods to showcase their unique attributes and highlight the big city’s ‘small town’ feel. We also created an inspiring, perception-changing brand video that showcased Surrey’s festivals, sports facilities, restaurants and stunning green spaces. Our mission was simple: At the end of the video we wanted viewers to think, “No way! That was Surrey?”