As a destination marketing organisation, Discovery Surrey is responsible for marketing Surrey, BC as a tourist destination. Food With Thought is a culinary campaign that was launched by Discover Surrey with the aim to strengthen Surrey's food community by introducing both locals and visitors to its flourishing food scene.
The Food With Thought dining guide was a tool that took an online program and turned it into a visible, ground-level campaign. I developed the content strategy, wrote all of the content, and co-creative directed a number of the spreads.
The guide, of which thousands were distributed was met with an overwhelmingly positive reception.