Open Your World Live is an event for the marketing employees of Heineken worldwide that showcases the marketing initiatives and plans for the global Heineken brand.
The Wild Lager series is a new style of beer by Heineken made from wild yeasts found in remote corners of the world. Wild Lagers is Heineken’s answer to ‘The Craft Revolution’ and an assertion of the brand’s ongoing innovation and quality.
We concepted and designed the Wild Lagers booth for Heineken’s Open Your World Live event. Our goal? To create the coolest, most unique space in the marketplace.
How our ideas came to life...
Agency: iris Amsterdam Creative Director: Rachna Dhall Art Director: Christopher Bradford Copywriter: Katie-Rose Petley