Agency: Cheil
Digital Director: Jeff Dunlap
Project Manager: Hanna Lee
Copywriter: Katie-Rose Petley
Samsung Air Conditioners
As a global leader in technology, Samsung uses relentless innovation and discovery to continually transform the face of electronics. For the last forty years, they've also been applying this same groundbreaking innovation to air care. In 2017, Samsung Air Conditioners opened its Amsterdam-based headquarters in a bid to better serve the European market – the world’s second largest for air conditioning. Since late 2017 I've been supplying Samsung with the English copy needed to launch their climate systems in Europe – from brochures and advertising lines for campaign key visuals to catalogue copy and the master content for their website, which was then transcreated into multiple languages.